We were tasked in creating a 45 sec. TV Commercial for the popular Ethiopian Habesha. The team created this spot by drawing literal and metaphorical parallels between the process of making beer and the process of preparing for an Ethiopian holiday. Both of these parallel story lines take place in unique environments, one a factory made of gold(a core brand attribute of Habesha) and the other a traditional Ethiopian hut. Enjoy the process below.
Storyboard
Progress Reel
Visual Elements in 3D
Compositing and Post Processing