In the remote southern highlands of Ethiopia lies an ancient forest harboring vast tracts of wild coffee. Perfected by nature and imparted with fruity and chocolatey flavors and aromas, these are beans of superior quality. To capture these natural essences, we have carefully prepared each and every bean from source to cup. Experience it for yourself and taste the wild side of coffee.
Different directions of the logo was proposed; 1. inspired from the pattern of a tree log we created the ‘K’ out of it to create an icon. 2. Created an illustration of the goat as it is Kaldi’s goat who first discovered coffee. 3. This time emphasizing on the farmer Kaldi himself, we created an illustration of ‘Kaldi’ holding a goat. Finally it was decided to go with the simplistic typography of ‘konjo’.